Internet Gaming At Heart Of New Jersey Gaming Revenue Growth

Online gaming in New Jersey which grew by over 32 percent in 2016 will see a further growth of 17 percent this year according to a report by gaming industry research group Eilers & Krejcik

According to the report,the boom in internet gaming has played a key role in boosting the revenue of the seven operational brick-and-mortar casinos in Atlantic City. The integration between online and live gaming is driving increased visitation and play at the casinos.

Atlantic City’s casinos have been struggling after witnessing a sharp revenue decline over the past decade.

Gaming revenue from the city’s casinos was $2.56 billion in 2015 as opposed to $5.2 billion in 2006.This collapse has led the city to the brink of bankruptcy.

Only in the past year has the industry seen the beginning of a revival. Land based casino revenue posted a marginal decline of 0.3 in 2016 over the 2015 revenue to $2.602 billion, but the growth in regulated online gaming revenue from $148.9 million in 2015 to $196.7 million in 2016 has powered an upsurge in overall revenue.

This growth has enabled the beleaguered casino industry to see positive revenue trends for the first time in many years. In January 2017, casinos recorded a 7.7 percent increase in gambling revenue gain with Internet gambling netting $18.8 million. According to experts, the tie-ups between land casinos and online partners have helped build a bond with customers.

In a statement Rummy Pandit, executive director of the Lloyd D. Levenson Institute of Gaming, Hospitality & Tourism at Stockton University said,

What internet gaming is doing is allowing people to be familiar with gaming in the comfort of their own home. Now once a player becomes familiar online with your internet gaming, typically when they want to go visit a brick-and- mortar property, they are probably going to visit your property.

Online players are being encouraged to visit brick-and- mortar properties through the use of bonuses like player rewards which can be used only for in-person visits. Such schemes typically offer incentives like free meals and discounts on accommodation that persuades players to visit.

Pandit added that the increased visitation was not a surprise since players often seek an experience. While some may prefer to gambling in their home others like to have the opportunity of soaking in the casino atmosphere and enjoy interacting with others and having access to exciting dining and entertainment options.

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